FLO ARMITAGE-HOOKES
Artist - Beyond Photography Collective
Flo is a Fine Art and History of Art student at the University of Leeds. Her artwork currently involves combining sculptural forms with digital photography and ranges from series of stickers to entire garments made with self-printed fabric.
Flo’s work explores re-presenting and elevating the unseen, by taking overlooked details from everyday life and transforming them. Photographs of mould, flaking paint and everyday detritus are manipulated and repeated to almost Beyond recognition; creating intricate and unusual patterns. The work revels in subverting the familiar, making it strange and extraordinary, and challenging the viewer to identify its initial subject; they are asked to respond to the work and offer thoughts on its nascent form. Flo’s pieces intentionally demand an active viewer with a sustained engagement in a culture of fleeting images.
Flo on Beyond Photography: Beyond Photography is the concept of dismissing the traditional limits of the medium, allowing its true scope and continuing innovation to be realised. Photography often acts as documentation and exists in a 2D form, which can seem static, passive and discourages interaction with the viewer. Challenging this presentation, by granting photography a new tangibility and an unfamiliar presence, is essential to creating an engaging, active and memorable artwork.
Today, the smartphone has made everyone a photographer. Now that the medium is so widely and casually used, surely the most innovation, excitement and possibility lies ‘Beyond Photography’?